Record High Visitors to Japan from Taiwan and U.S., Taiwan Among Top Choices for Japanese Travelers

Due to the increase in chartered flights from Taiwan, the number of visitors to Japan in June hit a single-month high. (Photo via Merxwire)

In June, the number of foreign tourists visiting Japan reached a record high, driven primarily by visitors from Taiwan and the United States, both of which set new single-month records.

TOKYO, JAPAN (WS News Publisher) – The continued depreciation of the yen and the start of summer vacations in many schools have attracted a surge of overseas tourists. The record number of visitors from Taiwan and the United States highlights the growing popularity of Japanese culture, cuisine, attractions, and affordable consumer prices among these tourists. Interestingly, for Japanese travelers going abroad, Taiwan and Hawaii have become top destinations.

Japan National Tourism Organization (JNTO) announced that the number of foreign tourists visiting Japan in June exceeded a single-month high, reaching 3.1356 million, an increase of 51.2% compared with the same month last year and an increase of 8.9% compared with the same month in 2019. The arrivals number in the year’s first half was 17.7772 million, more than 1 million more than the historical high in the same period in 2019. This shows that the market demand for Japan is robust, and the number of tourists in the second half of the year is expected to grow. Among them, tourists from the United States and Taiwan grew the most.

The number of Americans visiting Japan hit a record high in a month, and the number of Japanese tourists to Hawaii also rebounded. Convenience stores selling Hawaii-related products are popular among Japanese. (Photo via Merxwire)

Japan is a tourist destination for many Americans and Taiwanese. In contrast, the United States and Taiwan are also ideal tourist destinations for Japanese people. According to an online survey by Just System Co., Ltd., the country Japanese people most want to visit when traveling abroad for the first time is Hawaii (18.1%), followed by Taiwan (15.8%). Hawaii is also a popular holiday destination for Japanese people and a preferred honeymoon destination. In 2019, Hawaii received more than 1.5 million Japanese tourists. Although the epidemic affected the tourism market, Japanese visitors will grow slightly in the first quarter of 2024, about 60% of pre-epidemic levels. Convenience stores sell Hawaii-related products, showing that Hawaii is a summer-style resort in the minds of Japanese people.

Taiwan, which ranks second, is a popular overseas destination due to its proximity to Japan, about two and a half hours from Fukuoka and about four and a half hours from Tokyo. In addition to the nostalgic town of Jiufen and the Shilin Night Market, where you can enjoy Taiwanese delicacies, the skyscraper with five underground floors and 101 floors above ground is also a tourist attraction that attracts many Japanese tourists.

Last year, the JNTO formulated three pillars of the National Tourism Revitalization Basic Plan: “Sustainable Tourism,” “Expanding Consumption,” and “Promoting Local Tourism Attractiveness.” It closely analyzed market trends and strategically promoted tourism to Japan, which has significantly increased the popularity of international tourists. The World Expo will be held in Osaka in April next year. It is expected that 28 million tourists will visit the exhibition, which will set off another wave of trends.

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