The Household Cleaning Products Market Size Is Expected To Continue Grow

In recent years, consumer demand for cleaning products has increased significantly. (Photo via

Paying more and more attention to cleanliness! According to market research firm forecasts, the household cleaning products market will grow from $235.76 billion in 2021 to $320.82 billion in 2028.

Taipei, Taiwan (WS News Publisher) – How many household cleaning products have you recently purchased? Since the end of 2019, people’s living patterns and habits have begun to change. Everyone spends more time at home and pays more attention to hygiene and cleanliness, making the household cleaning products market showed huge growth in 2020.

According to an analysis report by market research firm Fortune Business Insights, the global household cleaning products market size was valued at USD 221.32 billion in 2020, and the market is expected to grow from USD 235.76 billion in 2021 to USD 320.82 billion in 2028. Although the CAGR from 2021 to 2028 is expected to reach 4.5%, it may return to pre-pandemic levels once the epidemic is over.

The report states that the Asia-Pacific region accounts for the largest global market share. The area is densely populated, and there is a high demand for cleaning products. China is the main producer in the Asia-Pacific region, followed by Japan and India. In terms of products, laundry detergents hold the largest market share of household cleaning products, followed by surface cleaners, which are also growing the fastest.

And manufacturers such as Reckitt Benckiser, Procter & Gamble, Henkel, and others have experienced colossal consumer demand for cleaning products in 2020, thus increasing production. Additionally, chemical products are expected to decline soon as consumers begin to pursue natural cleaning products, potentially changing the market.

On the other hand, in response to consumer demand, brick-and-mortar stores and online stores hold more frequent promotions of cleaning products, driving the continued growth of the household cleaning products market. In supermarkets or online shopping malls, consumers can buy more combination products at favorable prices, buy enough cleaning products at one time, and reduce the number of times they go out.

Some people also advocate the use of sodium bicarbonate for homemade cleaning products because sodium bicarbonate is easy to obtain and has the characteristics of removing stains, so it is very suitable for making cleaning products. For example: When doing laundry, add about three tablespoons of sodium bicarbonate to help increase stain removal. Adding an appropriate amount of sodium bicarbonate to warm water is a good helper for cleaning floors.

During the epidemic, in addition to maintaining social distance, experts urged the public to wash their hands frequently and maintain personal hygiene and home cleaning, which has greatly increased the demand for cleaning supplies. Although the economy has been hit in recent years, consumption in the field of epidemic prevention is still growing, expanding the market for household cleaning products and promoting the development and launch of natural cleaning products.

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