Rising Health Awareness Drives Growth of Vitamin Market Size

There are more and more vitamin products and dosage forms on the market. (Photo via Unsplash.com)

Market analysis shows that the global vitamins and supplements market size is anticipated to grow from USD 129.6 billion in 2021 to USD 196.56 billion in 2028, at a CAGR of 6.13% during the forecast period 2021-2028.

New York, NY (WS News Publisher) – In recent years, more emphasis on hygiene and health has made vitamins and supplements more and more popular. Vitamins C, D, E, and B complexes are all common items on the market, as are supplements such as fish oil, calcium, and various minerals. In addition, vitamins and minerals interact with each other, so many consumers choose more than one product.

According to market research firm Fortune Business Insights, the global vitamins and supplements market size grew significantly in 2020. The market is anticipated to grow from USD 129.6 billion in 2021 to USD 196.56 billion in 2028 at a CAGR of 6.13% during the forecast period of 2021-2028. But once the pandemic is over, a return to previous levels is likely.

The report pointed out that more than 60% of consumers globally take vitamins (functional food products) every day, and more and more consumers tend to take vitamins and supplements as part of their daily lives. Consumers hope to maintain a healthy & life balance, and the improvement of consumption power also increases the expansion opportunities of premium brands in 2020 and beyond.

Consumers are looking for herbal supplements that boost immunity. (Photo via Pixabay.com)

On the other hand, manufacturers are emphasizing the benefits of immunity-boosters and natural plants! Consumer demand for nutraceuticals has surged in recent years. In addition to vitamins and supplements, they also look for herbal supplements that can boost immunity, driving demand for herbs and botanicals.

Looking at vitamin products, you will find the following information: calcium, magnesium, and zinc to help bone health; vitamin E and magnesium to help sleep; vitamin A and lutein to help eye health. With manufacturers emphasizing that the various ingredients interact, multivitamins have more advantages and have become a consumer trend.

Although most nutritionists recommend getting nutrients from food, consumers’ demand for vitamins and supplements continues to increase amid unbalanced diets, and they are looking for products with “natural” ingredients. Therefore, there are more and more vitamins advertised as using natural yeast on the market, and there are more and more kinds of commercial dosage forms.

Vitamins are essential substances that regulate metabolism, so people must consume the right amount of vitamins to maintain health. A lack of vitamins in the human body can affect health problems, but consuming too many vitamins does not help the body! Therefore, people must pay special attention to their intake when using vitamins and supplements. Regarding the intake ratio, refer to the recommendations of the U.S. Food and Drug Administration (FDA) and various governments.

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